Privacy Policy
Last updated: November 3, 2026
This Privacy Policy explains how B&H, operated by BMYR Florida Managements LLC (“B&H,” “we,” “us”), collects, uses, and shares your personal information when you visit or shop on bhbeachwear.com.
Information We Collect
Information you provide: your name, email, shipping and billing address, and phone number when you start checkout or place an order; your email when you sign up for our marketing emails, so we can send you offers and news about new colorways; and anything you send us in reviews or customer service messages.
Payment information: payments are processed securely by Stripe. We do not store your full card number.
Information collected automatically: your IP address, browser and device type, pages you view, products you look at, and the site that referred you, collected through cookies and pixels. When you submit the email signup form, we also store a one-way cryptographic hash of your IP address for a short period to prevent abuse of the form. The hash cannot be reversed to recover your IP address and is not linked to your subscriber record.
How We Use Your Information
To process and ship orders, handle returns, exchanges, and warranty claims, respond to your messages, send marketing emails you signed up for, analyze and improve our website, show you relevant ads, prevent fraud, and comply with the law.
How We Share Your Information
We share information only with service providers who help us run our business, including payment processing (Stripe), shipping carriers, website hosting and data storage, email services, and analytics and advertising partners (Google, Microsoft, Meta, TikTok). We may also share information when required by law, to protect our rights, or as part of a sale or transfer of our business. We do not sell your personal information for money. Some state privacy laws treat our use of advertising pixels and server events with Meta and TikTok as a “sale” or “sharing” of personal information, or as “targeted advertising.” You can opt out at any time, as explained in Your Privacy Choices below.
Cookies & Tracking
We use three types of cookies:
- Essential: required for the site to work, such as your cart and checkout.
- Analytics: Google Analytics helps us understand how visitors use our site. Microsoft Clarity records how visitors use our pages, such as clicks, scrolling and mouse movement, to improve the site; text you type in forms is hidden.
- Advertising: the Meta Pixel (Facebook and Instagram) and TikTok Pixel help us measure our ads and show you relevant ads on those platforms. This setting also covers cart reminder emails for subscribers who haven’t started checkout.
Meta Conversions API and TikTok Events API: if you allow advertising cookies and then place an order or sign up for our emails, our server also tells Meta and TikTok about that purchase or signup so we can measure our ads. Your email address, and your phone number for orders, are sent only in hashed (scrambled) form, along with the order value, the products, your browser type and each platform’s cookie and ad-click IDs, plus your IP address for email signups. The TikTok Pixel on our site also receives your email address in hashed form when you sign up or complete an order. If you opt out, your browser sends a Global Privacy Control signal, or your device is set to a European time zone, we don’t send any of this.
Analytics and advertising cookies are on when you first visit. You can opt out of advertising at any time. See Your Privacy Choices below.
We only sell and ship within the United States. If your device is set to a European time zone, we don’t use analytics or advertising cookies on your visit.
Your Privacy Choices
Some state privacy laws, including California’s, give you the right to opt out of the “sale” or “sharing” of your personal information and of “targeted advertising.” Our advertising pixels and server events may count as these.
How to opt out: select “Your Privacy Choices” at the bottom of any page, then either turn off Advertising and select “Save choices,” or select “Reject all.” You’ll see “Your opt-out request has been received.” You can also turn on Global Privacy Control in your browser, and we’ll honor it automatically.
What opting out does: in that browser we stop loading the Meta Pixel and the TikTok Pixel, stop sending your purchases and signups to Meta and TikTok from our server, tell Google not to use your visit for advertising (Google Analytics and Microsoft Clarity still measure site usage without advertising features, unless you also turn off Analytics), and stop saving your cart for cart reminder emails. Your choice is saved in a cookie on that browser and device. If you clear your cookies or use another browser or device, you’ll need to opt out there too. Opting out doesn’t unsubscribe you from our emails. Use the unsubscribe link in any email for that. You may still see ads from us, but they won’t be based on your activity on our site.
Global Privacy Control (GPC): if your browser sends a GPC signal, we treat it as a request to opt out for that browser, even if you accepted advertising cookies before. “Your Privacy Choices” will show “Opt-out preference signal honored.” We do not otherwise respond to browser “Do Not Track” signals.
Product Reviews
Reviews you post on our website are public and may be seen by anyone who visits our site.
Marketing Emails
We collect your email address when you sign up for our emails so we can send marketing messages about new colorways and offers. In exchange for signing up you may receive a one-time discount code. You can unsubscribe at any time using the unsubscribe link in any marketing email we send, or by emailing support@bhbeachwear.com. We will still send transactional emails about your orders.
Cart reminders: if you enter your email at checkout, or you’ve signed up for our emails, and you leave items in your cart without ordering, we may send you up to two emails about those items. For subscribers, we keep a random identifier in your browser (never your email address) so we can save your cart with your subscription. This is on by default and stops if you opt out in Your Privacy Choices, your browser sends a GPC signal, or your device is set to a European time zone. We stop as soon as you order, and each email has an unsubscribe link. We don’t send them if you’ve unsubscribed or unchecked “Email me with news and offers.” at checkout. Our emails may include a small image or tracked link that tells us whether an email was opened or a link was clicked, and links in our emails may recognize you when you return to our site.
Your Rights
You may request to access, correct, or delete your personal information by emailing us at support@bhbeachwear.com. You may also opt out of the sale or sharing of your personal information and of targeted advertising, as described in Your Privacy Choices. We will not treat you differently for exercising your privacy rights. We do not share your personal information with third parties for their own direct marketing purposes.
Children
Our website is not directed to children under 13, and we do not knowingly collect their personal information. You must be 18 or older, or have a parent’s permission, to make a purchase.
Data Retention
We keep your information for as long as needed to provide our services, maintain business records, and meet legal obligations.
Security
We use reasonable measures to protect your information, but no website or online transmission is completely secure.
Changes
We may update this policy from time to time. Changes will be posted on this page with a new “Last updated” date.